Saks Fifth Avenue: the Story of Yeti and Snowflakes

The story of Yeti, the abominable snowman, gripped the world when the creature was reportedly spotted by various Himalayan expeditions in the 1920s. The seemingly indisputable evidence of its existence was produced on an expedition to Mount Everest in the 1950s in the form of a photograph of a giant footprint. But the elusive creature was never actually seen up close until it was finally spotted on the roof of Saks Fifth Avenue in the middle of New York City.

Saks Fifth Avenue, known for its spectacular holiday window displays, dedicated its 2013 windows to Yeti, whose reputation as the abominable snowman was redeemed and persona reinvented as a big, fluffy, lovable, and extremely creative type who could only find its rightful place at Saks.

According to Saks Fifth Avenue’s narrative, the fantastic tales of a gigantic humanoid creature treading the wilderness of the Himalayas were inaccurate—Yeti actually came from the snowy waste lands of Siberia. His parents were hardworking snow-people and toiled in a Soviet snow-making factory that manufactured millions of identical-looking snowflakes. Their only child, Yeti, worked in the same factory and was also tasked with creating many identical-looking snowflakes. But he wanted more! He dreamed of making beautiful snowflakes, each with its own individual, unrepeated design. As the Soviet bureaucrats frowned upon such breaches of conformity, Yeti would have been doomed to repeat same boring pattern for the rest of his life. But his loving parents then made a drastic decision: they sent their gifted offspring to New York City, the bastion of creativity and freedom. After trekking through Siberia and across the Atlantic, he finally arrived in New York City and set up shop on Saks Fifth Avenue’s rooftop. Yeti proceeded to making thousands of the most beautiful snowflake designs, with no two being alike. When he was accidentally spotted by Saks Fifth Avenue employees on the rooftop of the store in 2013, his true purpose was revealed and his incredible story made it into the spectacular Saks Fifth Avenue window displays that year. Next time there is a snowstorm in the city, check out the snowflakes. They are all different and custom-made at Saks Fifth Avenue.

The Yeti story as told by Saks Fifth Avenue is well-documented, undisputed— and absolutely true.

Saks roof workers catch Yeti on video

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